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A holistic approach to Internet audience measurement helps to provide data for planning of online advertising campaigns. Developed by Gemius, gemiusAudience research study is the standard in online audience measurement across Central and Eastern Europe. The Ukrainian Internet market cannot afford to stand still. A significant growth in the number of online audience has been observed over the last few months. Simultaneously, the knowledge about specific expectations of the quickly developing cyber-market has became more powerful and financially profitable. The strategic goal of the gemiusAudience study is to gather and constantly update data for the use in optimizing online advertising campaigns. Capable of reporting accurate usage data for key web sites on a given market, it provides publishers and media agencies with practical, easy-to-use tools for online media planning. Advertisers, media planners and marketers are not interested in "users" or "cookies". They care about "consumers". Consequently, the main goal of each market research is to combine the firmest methodological principles with practical needs. As the result of its methodology, the gemiusAudience is a fully integrated, holistic Internet audience measurement. Data, reported at monthly level, is presented in the gemiusExplorer software, which makes it possible to browse and analyze the research results. Read more about gemiusAudience benefits.  Apart from Ukraine, gemiusAudience has been implemented in numerous other European markets. Depending on the local market conditions, Gemius enters each market with its audience measurement independently, in cooperation with a local partner or with local Joint Industry Committees. In some of the markets in which Gemius operates, the company runs a special service which provides free, publicly-available track of key Internet usage trends and developments. The information provided can be used by journalists, students, creative designers and online publishers. Besides the Ukrainian market, Gemius presents data from Bulgaria, Hungary, Lithuania, Latvia, Estonia, Russia and Poland. If you would like additional information on gemiusAudience, feel free to contact Gemius. |
